TY  - BOOK
AU  - Cooper, Cary L and Argyris, Chris, ed
TI  - Blackwell Encyclopedia of Management: Marketing
U1  - 658.003 BLA.4 
PY  - 1997///
CY  - Cambridge 
PB  -  Blackwell
KW  - Marketing Management
N1  - Includes bibliographical references and index
ER  -