Kotler, Philip <br/><br/>
Kotler on marketing: How to create, win, and dominate markets. 

 - Frome    Butler & Tanner  1999 
 - xiv; 257p 
<br/><br/> Includex subject index 
<br/><br/><label>ISBN: </label>0684860384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT