Dalrymple, Douglas J. and Parsons, Leonard J. <br/><br/>
Marketing magagement.: Text and cases 

 - 7th ed. 
 - New York    John Wiley and Sons  2002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 DAL