HBR <br/><br/>
When marketing becomes a Minefield: what will you Do? 

 - Boston    Hardvard Business School Press  2004 
<br/><br/><label>ISBN: </label>1591395054 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 HAR