Mathur, U C <br/><br/>
International Marketing Management: Text and Cases 

 - Los Angeles    Sage  2010 
<br/><br/><label>ISBN: </label>9780761936404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 MAT