Ramaswamy, V S and Namkumari, S <br/><br/>
Marketing Management: Global Perspective Indian Context 

 - 5th ed. 
 - New Delhi    McGraw-Hill  2013 
<br/><br/><label>ISBN: </label>9781259026416 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM