Ramaswamy, V.S. and Namakumari, S. <br/><br/>
Marketing management: Planning implementation and control. 

 - New Delhi    Macmillan,  1990 
 - 514p 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM