Ramaswamy, V S and Namakumari, S <br/><br/>
Marketing Management: Planning Implementation and Control 

 - 3rd ed. 
 - Delhi    Macmillan India Ltd  2002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM