Payne, Adrian. <br/><br/>
The essence of services marketing. 

 - New Delhi    Prentice-Hall of India Pvt. Ltd.  2001 
 - x, 253p. 
 - Prentice Hall essence of management series. .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PAY