Burns, Alvin C and Bush, Ronald F. <br/><br/>
Marketing research. 

 - 2nd ed. 
 - New Jersey     Prentice Hall  1995 
 - 637p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.83 BUR