Saxena, Rajan <br/><br/>
Marketing Management 

 - New Delhi    Tata McGraw-Hill Publishing  2001 
<br/><br/><label>ISBN: </label>0074633627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 SAX