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Brands, Trademarks and Advertising by
  • Ryder, Rodney D
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi LexisNexix 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.827 RYD.

Business and Competitive Analysis: Effective Application of New and Classic Methods by
  • Fleisher, Craig S and Bensoussan, Babettee E
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Power 2008
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.4012 FLE.

Customer Relationship Management: A Key to Corporate Success by
  • Ramana, V Venkata and Somayajulu, G
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.812 RAM.

The CRM Handbook: A Business Guide to Customer Relationship Management by
  • Dyche, Jill
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson Education 2002
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.812 DYC.

Prabandhan Vichar Sagar by
  • Batra, Pramod and Batra, Vijay
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Hindi
Publication details: New Delhi Think Inc 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658 BAT.

Organization design and Development: Concepts and Applications by
  • Srivastava, Bhupen
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.4 SRI.

Management: Principles and Guidelines by
  • Duening, Thomas N and Ivancevich, John M
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658 DUE.

Management Accounting: Principles and Applications by
  • Coombs, Hugh, Hobbs, David and Jenkins, Ellis
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage 2008
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.1511 COO.

Marketing: Marketing in the Twenty First Century by
  • Evans, Joel R and Berman, Borry
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2008
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 EVA.

Indian Case Studies in Supply Chain Management and Other Learning Resources by
  • Mohanty, R P and Deshmukh, S G
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.72 MOH.

Contemporary Indian Cases in Marketing by
  • Pandey, Mukesh
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 PAN.

Integrated Retail Management by
  • Ogden, James R and Ogden, Denise T
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2008
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.87 OGD.

Customer Service in Retailing by
  • Mishra, Anil and Gupta, Ruchi
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.812 MIS.

Strategic Management: Theory and Practice by
  • Parnell, John A
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2008
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.4012 PAR.

Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy Implications by
  • Lindquist, Jay D and Sirgy, M Joseph
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8342 LIN.

Services Marketing: Operation, Management, and Strategy by
  • Clow, Kenneth E and Kurtz, David L
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 CLO.

Customer Relationship Management: Concepts and Application by
  • Kumar, Alok, Sinha, Chhabi and Sharma, Rakesh
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2008
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.812 KUM.

Service Management and Marketing: Customer Management in Service Competition by
  • Gronroos, Christian
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India 2007
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 GRO.

Risk Management and Insurance: Perspectives in a Global Economy by
  • Skipper, Harold D and Keon, W Jean
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.155 SKI.

International Marketing: Managing Worldwide Operations in a Changing International Environment by
  • Lascu, Dana-Nicoleta
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.848 LAS.

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