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Marketing management: Planning implementation and control. by
  • Ramaswamy, V.S. and Namakumari, S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan, 1990
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (2)Call number: 658.8 RAM, ...

Principles of marketing. by
  • Kotler, Philip and Armstrong, Gary
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (2)Call number: 658.8 KOT, ...

Marketing management. by
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall 2000
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (6)Call number: 658.8 KOT, ...

Marketing Management: Planning Implementation and Control by
  • Ramaswamy, V S and Namakumari, S
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Macmillan India Ltd 2002
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (6)Call number: 658.8 RAM, ... Not available: Arun Jaitley National Institute of Financial Management: Checked out (1).

The essence of services marketing. by
  • Payne, Adrian
Series: Prentice Hall essence of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (5)Call number: 658.8 PAY, ...

What do your customers really want? : Here's a sure-fire way to find out. by
  • Lytle, John F
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 1996
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (2)Call number: 658.8 LYT, ...

Marketing financial services. by
  • Pezzullo, Mary Ann
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan 1998
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 332.1 PEZ.

Marketing Management by
  • Saxena, Rajan
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw-Hill Publishing 2001
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (10)Call number: 658.8 SAX, ...

Marketing Management by
  • Kotler, Philip
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (2)Call number: 658.8 KOT, ...

The essence of Marketing by
  • Majaro, Simon
Series: Prentice hall essence of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India 2002
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (15)Call number: 658.8 MAJ, ...

Marketing research: An applied orientation by
  • Malhotra, Naresh K
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education 2004
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 MAL.

Marketing Research by
  • Gupta, S L
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 GUP.

Services marketing by
  • Shanker, Ravi
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books 2002
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (2)Call number: 658.8 SHA, ...

Marketing Strategy by
  • Nag, A
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi MacMillan India 2002
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 NAG.

International business and Marketing Management by
  • Singh, Yogendra and Pandey, Mamta
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi A.I.T.B.S. Publishers 2004
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (2)Call number: 658.8 SIN, ...

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