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Marketing research essentials. by
  • McDaniel, Carl Jr
  • Gates, Roger
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ohio South-Western College Publishing 1998
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 MCD.

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Marketing Research by
  • Mcdaniel, Carl and Gates, Roger
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken John Wiley 2013
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 MCD.

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