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Services marketing by
  • Lovelock, Christopher H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Prentice-Hall 1996
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 LOV.

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Services Marketing: People, technology, strategy by
  • Writz, Jochen
  • Lovelock, Christopher
  • Chatterjee, Jayanta
Edition: 8th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2018
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 WIR.

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