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Marketing: Concepts and stretegies. by
  • Pride, William M. and Ferrell, O. C
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Houghton Mifflin
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 PRI.

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Business Ethics: New Challanges for Business schools and Corporate Leaders by
  • Peterson, Robert A and Ferrell, O C, ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI 2007
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 174.4 BUS.

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Marketing: Concepts and Strategies by
  • Pride, William M and Ferrell, O C
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 PRI.

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Marketing Strategy: Text and Cases by
  • Ferrell, O.C
  • Hartline, Michael D
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Cengage; 2014
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 HAR.

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