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Customer Relationship Management: Integrating Marketing Strategy and Information Technology by
  • Zikmund, William G, Mcleod, Raymond and Gilbert, Faye W
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken Wiley 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.812 ZIK.

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Merketing Research by
  • Zikmund, William G and Babin, Barry J
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 ZIK.

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Business Research Methods by
  • Zikmund, William G
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2010
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.0072 ZIK.

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Marketing: Creating and Keeping customers in an E-commerce world by
  • Zikmund, William G.And D'Amico, Michael
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia South-Western 2001
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 ZIK.

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