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Kellogg on integrated marketing: The Kellogg marketing by
  • Iacobucci, Dawn and Calder, Bobby, Ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey John Wiley & Sons 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 KEL.

Services marketing by
  • Kurtz, David L. and Clow, Kenneth E
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley & Sons 2002
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 KUR.

Marketing research by
  • Aaker, David A
  • Kumar, V. and Day, George S
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley & Sons 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 AAK.

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