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Marketing Channels. by
  • Stern,W.Louis and Ansary,EL.I.Adel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.84 STEA.

The essence of marketing. by
  • Majaro, Simon
Series: Prentice hall essence of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India pvt ltd 1995
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 MAJ.

The essence of Marketing research. by
  • Chisnall, M. Peter
Series: Prentice hall essence of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 1996
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 CHI.

Integrated marketing communications : A systems approach. by
  • Sirgy, M. Joseph
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice Hall 1998
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.802 JOS.

Principles of marketing. by
  • Kotler, Philip and Armstrong, Gary
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (2)Call number: 658.8 KOT, ...

Marketing management. by
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall 2000
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (6)Call number: 658.8 KOT, ...

The essence of services marketing. by
  • Payne, Adrian
Series: Prentice Hall essence of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (5)Call number: 658.8 PAY, ...

Services marketing by
  • Lovelock, Christopher H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Prentice-Hall 1996
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 LOV.

Marketing research. by
  • Burns, Alvin C and Bush, Ronald F
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 BUR.

Marketing Management by
  • Kotler, Philip
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (2)Call number: 658.8 KOT, ...

The essence of Marketing by
  • Majaro, Simon
Series: Prentice hall essence of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India 2002
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (15)Call number: 658.8 MAJ, ...

Marketing Management by
  • Kotler, Philip and Keller, Kevin Lane
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India 2005
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 KOT.

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