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Marketing research by
  • Aaker, David A
  • Kumar, V. and Day, George S
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley & Sons 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 AAK.

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Marketing Research by
  • Aaker, David A, Kumar, V and Day, George S
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 AAK.

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