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Effective marketing. by
  • Randall, Geoffrey
Series: Self development for managers series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 1994
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 RAN.

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Strategic Marketing Management: Planning Implementation and Control by
  • Wilson, Richard M S and Gilligan, Colin
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge 2013
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 WIL.

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International Marketing: Strategy and Theory by
  • Onkvisit, Sak and Shaw, John J
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge 2012
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (2)Call number: 658.848 ONK, ...

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Financial Services Marketing: an International Guide to Principles and Practice by
  • Ennew, Christine, and Waite, Nigel
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge 2013
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 332.1 ENN.

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Social Marketing: from Tunes to Symphonies by
  • Hastings, Gerard and Domegan, Christine
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge 2014
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 HAS.

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