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Marketing Research: Text and Cases by
  • Nargundkar, Rajendra
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2010
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 NAR.

Strategic Marketing Management: A Means End Approach by
  • Parry, Mark E
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2007
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 PAR.

No Money Marketing: From Upstart to Big Brand on a Frugal Budget by
  • PAul, Jessie
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 332.642 PAU.

Four Pillars of Profit Driven Marketing: How to Maximize Creativity, accountability and Roi by
  • Moeller, Leslie H and Landry, Edward C
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 MOE.

Marketing Management by
  • Saxena, Rajan
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2007
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (4)Call number: 658.8 SAX, ... Items available for reference: Arun Jaitley National Institute of Financial Management: Not for loan (1)Call number: 658.8 SAX.

Marketing: Concepts and Cases by
  • Etzel, Michael J...(et al.)
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2006
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (5)Call number: 658.8 ETZ, ...

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