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Integrated marketing communications : A systems approach. by
  • Sirgy, M. Joseph
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice Hall 1998
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.802 JOS.

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Kellogg on integrated marketing: The Kellogg marketing by
  • Iacobucci, Dawn and Calder, Bobby, Ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey John Wiley & Sons 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 KEL.

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Marketing research. by
  • Burns, Alvin C and Bush, Ronald F
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 BUR.

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