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Marketing on the internet . by
  • Ellseorth, Jill H and Ellsworth, Matthew V
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Willey 1997
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.84 ELL.

Option strategies : Profit-Marketing techniques for stoc,stocindex and commodity options. by
  • Smith, Courtney D
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley 1996
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 332.645 SMI.

The friction-Free economy : Marketing strategies for a wired world. by
  • Lewis, T.G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperBusiness 1997
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 620.00688 LEW.

Marketing magagement.: Text and cases by
  • Dalrymple, Douglas J. and Parsons, Leonard J
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley and Sons 2002
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 DAL.

Controversy in marketing theory: For reason, realism, truth, and objectivity by
  • Hunt, Shelby D
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York ME Sharpe Inc 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8001 HUN.

Total Integrated Marketing: breaking the bounds of the function by
  • Hulbert, James Mac
  • Capon, Noel and Piercy, Nigel F
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Free Press 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 HUL.

Services marketing: Texts and cases by
  • Baron, Steve and Harris, Kim
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Palgrave 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 BAR.

End of Marketing as we Know it by
  • Zyman, Sergio
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Harper Collins 2000
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 ZYM.

Essentials of Marketing: A Marketing Strategy Planning Approach by
  • Perreault, William D, Cannon, Joesph P and Mccarthy E jerome
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw - Hill 2008
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 PER.

Services marketing by
  • Kurtz, David L. and Clow, Kenneth E
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley & Sons 2002
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 KUR.

Marketing research by
  • Aaker, David A
  • Kumar, V. and Day, George S
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley & Sons 2003
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 AAK.

Marketing by
  • Etzel, Michael J
  • Walker, Bruce J. and Stanton William J
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw Hill 2001
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 ETZ.

Marketing by
  • Lancaster, Geoff and Reynolds, Paul
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Palgrave Macmillan 2004
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 LAN.

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