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Integrated marketing communications : A systems approach. by
  • Sirgy, M. Joseph
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice Hall 1998
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.802 JOS.

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Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy Implications by
  • Lindquist, Jay D and Sirgy, M Joseph
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8342 LIN.

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