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Marketing Management: Concept & Cases by
  • Kumar, Raj and Goel, Nidhi
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Dehli UDH 2013
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.802 KUM.

Principles of Marketing: A South Asian Perspective by
  • Kotler, Philip...(et al.)
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 PRI.

Marketing Management: in the Indian Background by
  • Sontakki, C N
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Dehli Kalyani 2014
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 SON.

Fundamentals of Marketing by
  • Sontakki, C N
  • Gupta, Neeti and Gupta, Anuj
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Ludhiana Kalyani 2014
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 SON.

Services marketing: The Indian experience. by
  • Shanker, Ravi.ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Manas Publications, 1992.
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (2)Call number: 658.8 SER, ...

Marketing management: Planning implementation and control. by
  • Ramaswamy, V.S. and Namakumari, S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan, 1990
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (2)Call number: 658.8 RAM, ...

Principles of marketing. by
  • Kotler, Philip and Armstrong, Gary
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (2)Call number: 658.8 KOT, ...

Marketing.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ABCD XYZ
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1).

Marketing. by
  • Parkinson, C. Northcote. et.al
Series: IBH management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay IBH publishers pvt. ltd., 1993. 1993
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 PAR.

Marketing management. by
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall 2000
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (6)Call number: 658.8 KOT, ...

Marketing financial services. by
  • Ennew, Christine, et.al
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth, 1995.
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 MAR.

Marketing Management: Planning Implementation and Control by
  • Ramaswamy, V S and Namakumari, S
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Macmillan India Ltd 2002
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (6)Call number: 658.8 RAM, ... Not available: Arun Jaitley National Institute of Financial Management: Checked out (1).

The essence of services marketing. by
  • Payne, Adrian
Series: Prentice Hall essence of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (5)Call number: 658.8 PAY, ...

What do your customers really want? : Here's a sure-fire way to find out. by
  • Lytle, John F
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 1996
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (2)Call number: 658.8 LYT, ...

Services marketing by
  • Lovelock, Christopher H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Prentice-Hall 1996
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 LOV.

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