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When marketing becomes a Minefield: what will you Do? by
  • HBR
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Hardvard Business School Press 2004
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 HAR.

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HBR Case Studies: Marketing through Minefields by
  • HBR
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Harvard Business School Press 2008
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 HAR.

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