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Contemporary Indian Cases in Marketing by
  • Pandey, Mukesh
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 PAN.

Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy Implications by
  • Lindquist, Jay D and Sirgy, M Joseph
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8342 LIN.

Services Marketing: Operation, Management, and Strategy by
  • Clow, Kenneth E and Kurtz, David L
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 CLO.

Service Management and Marketing: Customer Management in Service Competition by
  • Gronroos, Christian
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India 2007
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 GRO.

International Marketing: Managing Worldwide Operations in a Changing International Environment by
  • Lascu, Dana-Nicoleta
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.848 LAS.

Casebook to Accompany International Marketing: Managing Worldwide Operations in a Changing International Environment by
  • Lascu, Dana-Nicoleta
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.848 LAS.

Marketing: Concepts and Strategies by
  • Pride, William M and Ferrell, O C
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Biztantra 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 PRI.

International Marketing by
  • Kotabe, Masaaki
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India 2008
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.848 KOT.

International Marketing Management: Text and Cases by
  • Mathur, U C
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles Sage 2010
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 MAT.

Marketing Research: Text and Cases by
  • Nargundkar, Rajendra
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2010
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 NAR.

Strategic Marketing Management: A Means End Approach by
  • Parry, Mark E
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2007
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 PAR.

No Money Marketing: From Upstart to Big Brand on a Frugal Budget by
  • PAul, Jessie
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 332.642 PAU.

Four Pillars of Profit Driven Marketing: How to Maximize Creativity, accountability and Roi by
  • Moeller, Leslie H and Landry, Edward C
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 MOE.

Marketing for Entrepreneurs: Concepts and Applications for New Ventures by
  • Crane, Frederick G
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles Sage 2010
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 338.04 CRA.

Service Marketing: Text And Readings by
  • Shankarer, Ravi
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Bokks 2010
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 SHA.

Retail Marketing by
  • Sivakumar, A
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books 2010
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.801 SIV.

Financial Marketing and Institutions by
  • Madura, Jeff
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 332.1 MAD.

Marketing Research: A Decision Makers Tool by
  • Shao, Alan, T and Zhou, Kevin Zheng
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 SHO.

Marketing Research: A South Asian Perspective by
  • Churchill, Gilbert A
  • Iacobucci, Dawn and Israel, D
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2010
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.83 CHU.

HBR Case Studies: Marketing through Minefields by
  • HBR
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Harvard Business School Press 2008
Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 HAR.

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