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		Understanding Digital Marketing: marketing strategies for engaging the digital generation by Ryan, Dhamian Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Kogan Page 2014 Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.84 RYA. Place hold Add to cart (remove)
		Marketing communications: offline and online integration, engagement and analytical by Smith, PR Zook, Ze Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Kogan Page 2016 Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.8 ZOO. Place hold Add to cart (remove)
		Adavanced Customer Analytics: Targeting, Valuing, Segmenting and loyalty techniques by Grigsby,Mike Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; Kogan Page , 2016 Availability: Items available for loan: Arun Jaitley National Institute of Financial Management (1)Call number: 658.812 GRI. Place hold Add to cart (remove)

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