| 000 | 00484nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c117857 _d117857 |
||
| 008 | 200203b ||||| |||| 00| 0 eng d | ||
| 020 | _a9788126510276 | ||
| 082 | _a658.827 KEL | ||
| 100 | _aTybout, Alice M | ||
| 110 | _aCalkins, Tim | ||
| 245 |
_aKellogg on Branding: _bThe Marketing Faculty of the Kellogg School of Management |
||
| 260 |
_aNew Delhi: _bWiley; _c2006 |
||
| 300 | _a334p. | ||
| 650 | _aBrand Products and Management | ||
| 700 | _aKotler, Philip | ||
| 942 | _cBK | ||