000			00414pam a2200145a 44500
008			160422s9999 xx 000 0 und d
082			_a658.8 PIL
100			_aPilditch, James.
245			_aWinning ways: How companies create the products we all want to buy.
250			_a2nd ed.
260			_aLondon _b Mercury books _c1989
300			_a301p.
500			_aIncludes index.
650			_aMarketing Management
999			_c78062 _d78062