000			00401pam a2200133a 44500
008			160422s9999 xx 000 0 und d
082			_a659.1 SEN
100			_aSengupta, Subroto.
245			_aBrand positioning :Strategies for competitive advantage.
260			_aNew Delhi _b Tata McGraw-Hill publishing co ltd _c1994
300			_axix, 299p.
500			_aIncludes index.
650			_aManagement
999			_c78729 _d78729