000			00423pam a2200145a 44500
008			160422s9999 xx 000 0 und d
082			_a659.1 AKA
100			_aAaker, A. David., Batra, Rajeev. and Myers, G. John.
245			_aAdvertising management.
250			_a4th ed.
260			_aNew Delhi _b Prentice-Hall of India pvt ltd _c1994
300			_axiii, 593p.
500			_aIncludes index.
650			_aManagement
999			_c79142 _d79142