000			00446nam a2200145Ia 4500
008			160422s9999 xx 000 0 und d
041			_aEnglish
082			_a658.003 BLA.4
100			_aCooper, Cary L and Argyris, Chris, ed
245			_aBlackwell Encyclopedia of Management: Marketing
260			_aCambridge _b Blackwell _c1997
300			_a274p
500			_aIncludes bibliographical references and index.
650			_aMarketing Management
999			_c82024 _d82024