000			00488pam a2200169a 44500
008			160422s9999 xx 000 0 und d
020			_a0538876697
082			_a658.83 MCD
100			_aMcDaniel, Carl Jr.
245			_aMarketing research essentials.
250			_a2nd ed.
260			_aOhio _b South-Western College Publishing _c1998
300			_axxii; I-11p
500			_aIncludes bibliographical references and index
650			_aMarketing Management
700			_aGates, Roger
999			_c84778 _d84778