000 | 00391pam a2200133a 44500 | ||
---|---|---|---|
008 | 160422s9999 xx 000 0 und d | ||
041 | _aEnglish | ||
082 | _a658.8 KEL | ||
100 | _aIacobucci, Dawn and Calder, Bobby, Ed | ||
245 | _aKellogg on integrated marketing: The Kellogg marketing | ||
260 |
_aNew Jersey _b John Wiley & Sons _c2003 |
||
365 | _c | ||
650 | _aMarketing Management | ||
999 |
_c87266 _d87266 |