000 00391pam a2200133a 44500
008 160422s9999 xx 000 0 und d
041 _aEnglish
082 _a658.8 KEL
100 _aIacobucci, Dawn and Calder, Bobby, Ed
245 _aKellogg on integrated marketing: The Kellogg marketing
260 _aNew Jersey
_b John Wiley & Sons
_c2003
365 _c
650 _aMarketing Management
999 _c87266
_d87266