000 | 00449pam a2200145a 44500 | ||
---|---|---|---|
008 | 160422s9999 xx 000 0 und d | ||
041 | _aEnglish | ||
082 | _a658.8 PER | ||
100 | _aPerreault, William D, Cannon, Joesph P and Mccarthy E jerome | ||
245 | _aEssentials of Marketing: A Marketing Strategy Planning Approach | ||
250 | _a11th ed. | ||
260 |
_aNew York _b McGraw - Hill _c2008 |
||
365 |
_b34.95 _c |
||
650 | _aMarketing Management | ||
999 |
_c90193 _d90193 |