000 00347pam a2200133a 44500
008 160422s9999 xx 000 0 und d
041 _aEnglish
082 _a658.827 RYD
100 _aRyder, Rodney D
245 _aBrands, Trademarks and Advertising
260 _aNew Delhi
_b LexisNexix
_c2003
365 _b395
_cRs.
650 _aBrand Management
999 _c90325
_d90325