000 00375pam a2200145a 44500
008 160422s9999 xx 000 0 und d
020 _a1578511445
041 _aEnglish
082 _a658.827 HAR
100 _aHBR
245 _aHarvard Business Review on Brand Management
260 _aBoston
_b Harvard Business School
_c1999
365 _b595
_cRs.
650 _aManagement
999 _c90797
_d90797