000 00395pam a2200145a 44500
008 160422s9999 xx 000 0 und d
020 _a9781422199923
041 _aEnglish
082 _a658.8 HAR
100 _aHBR
245 _aHBR Case Studies: Marketing through Minefields
260 _aBoston
_b Harvard Business School Press
_c2008
365 _b395
_cRs.
650 _aMarketing Management
999 _c90839
_d90839