000 00417pam a2200145a 44500
008 160422s9999 xx 000 0 und d
082 _a658.8 KOT
100 _aKotler, Philip and Armstrong, Gary.
245 _aPrinciples of marketing.
250 _a5th ed.
260 _aNew Delhi
_b Prentice Hall
300 _a711p
500 _aIncludes bibliographical references and indexes.
650 _aMarketing Management
999 _c92906
_d92906